How I Work
Listen ︎︎︎ Find ︎︎︎ Make
Listening for patterns
I begin by dwelling in the complexity. Reading everything twice and listening to how people describe the same thing from their unique viewpoint. Watching for what repeats, what appears to contradict, what hasn’t been named yet. This phase produces a map—not of the plan, but what's actually trying to emerge.
Finding the through-line
Complexity doesn't need to be flattened. It needs a spine. I work to find the narrative structure that can hold multiple truths at once—the story that connects research to lived experience, evidence to meaning, process to outcome. This becomes the architecture everything else organizes around.
Making systems that breathe
The visual work is not just about identity. It's about creating frameworks flexible enough to hold future thinking that hasn’t emerged yet. Systems that preserve intention while allowing improvisation. Infrastructure that enables your team to keep translating complexity long after I've left the room.
