The Practice
Alana McFarlane Design ︎︎︎
Design as collaborative intelligence means this: I don't arrive with solutions. I arrive with capacity to work in states of not-knowing. To recognize pattern while it's still forming. To create forms—visual, narrative, systematic—that let complex truths become coherent without becoming simple.
My training spans storytelling, creative direction, graphic and sound design, video production, filmmaking, scripting, project management, conflict resolution and communications. But the through-line is threshold work. Helping organizations move through the disorienting middle space where they know the old form doesn't fit anymore, but the new one hasn't revealed itself yet.
I'm drawn to work in health, social impact, and the built environment because these fields resist easy answers. They ask for design thinking that can hold contradiction, honour lived experience alongside evidence, make the invisible measurable without losing its human dimension.
If your work is hard to see—if it lives in the gap between disciplines, if it requires translating across vocabularies, if it needs someone to wade in early and stay through the uncertainty—let's talk.
