Project
UBC Third Quadrant Design
Client
Third Space Properties
Role
Creative Direction
Team
Concept: Amy Médard de Chardon
Script, Team Liaison: Milan Jaan
Video Production: Bokuria Creative
Social Media: Publish Partners
UBC Third Quadrant Design
Client
Third Space Properties
Role
Creative Direction
Team
Concept: Amy Médard de Chardon
Script, Team Liaison: Milan Jaan
Video Production: Bokuria Creative
Social Media: Publish Partners
In a time of climate crisis, Third Space Properties found synergy with UBC’s Third Quadrant Design, the world's first student team to design and build a net-zero academic space on their own campus. As a sponsor, Third Space wanted to bring greater awareness to their impact on future build culture.
︎ Reel 01: Who is Third Quadrant Design?
︎ Reel 02: Carbon Minimalism
︎ Reel 04: The Living LabThe Brief
Third Space, a property management and development company, wanted to craft a compelling visual story on how UBC Third Quadrant Design was doing things differently. The concept would be based on the team’s innovative approach to regenerative building design and goal to build a net-zero academic space on campus.
A four-part video series would feature the three female team captains—notable within UBC engineering design teams that are historically male-dominated.
Approach
Initial discussions with the Third Quadrant Design team defined four areas of focus: the interdisciplinary team, carbon minimalism, regenerative building design and the living lab.
Working collaboratively with the engineering, architecture and design students, scripts were developed to be shot at various campus locations.
Third Space, a property management and development company, wanted to craft a compelling visual story on how UBC Third Quadrant Design was doing things differently. The concept would be based on the team’s innovative approach to regenerative building design and goal to build a net-zero academic space on campus.
A four-part video series would feature the three female team captains—notable within UBC engineering design teams that are historically male-dominated.
Approach
Initial discussions with the Third Quadrant Design team defined four areas of focus: the interdisciplinary team, carbon minimalism, regenerative building design and the living lab.
Working collaboratively with the engineering, architecture and design students, scripts were developed to be shot at various campus locations.
The shot list focuses on telling the unique story of the team’s history, goals and current state of the project through a mix of styles. Team close-ups in one-on-one interviews, B-roll at the construction site and with the building materials, and area drone footage of the site and campus offers variations for context and pacing.
Sponsorship branding is designed to be minimal, coming in simply at the intro and ending with the company tagline.
Final cut length ranges between roughly one and two minutes to keep audiences engaged on social platforms.
Outcome
Videos in the series were set for release every two weeks over Instagram and LinkedIn. The series found a high level of engagement overall.
The first video to introduce the project and team saw a 9.5% engagement rate on the company Instagram account.
Sponsorship branding is designed to be minimal, coming in simply at the intro and ending with the company tagline.
Final cut length ranges between roughly one and two minutes to keep audiences engaged on social platforms.
Outcome
Videos in the series were set for release every two weeks over Instagram and LinkedIn. The series found a high level of engagement overall.
The first video to introduce the project and team saw a 9.5% engagement rate on the company Instagram account.
