Alana McFarlane Design

Research → Story → Visual Systems

Design as Collaborative Intelligence.

I work with organizations tackling complex challenges in health, social impact, and the built environment—translating research into story and creating visual systems that make difficult ideas accessible.

What I do: storytelling, creative direction, graphic and sound design, engagement, video, filmmaking, scripting—not as separate services but as ways of thinking alongside complexity.

How I work: I wade in early, before the brief forms. I help shape how questions get asked, which changes what becomes answerable. My practice is about making patterns visible and listening for what's trying to become coherent.

Who I work with: organizations where the work is hard to see. Where evidence and story haven't yet found each other. Where complexity resists simplification and understanding emerges slowly across many voices.

Case Studies ︎︎︎

UBC Third Quadrant Design

Red maple leaf on abstract molecular background

Radon Atlas of Canada

Three circles in pink, yellow and light purple circle overlap on an abstract dark background

National SCI Care Strategy

Alana McFarlane Design

Design as Collaborative Intelligence.I work with organizations tackling complex challenges in health, social impact, and the built environment—translating research into story and creating visual systems that make difficult ideas accessible.

Design as Collaborative Intelligence.

I work with organizations tackling complex challenges in health, social impact, and the built environment—translating research into story and creating visual systems that make difficult ideas accessible.